Our digital marketing process is designed to provide a framework around which we customize and service your online presence. It should be structured but flexible, changing and progressing over time to give you the highest possible return on your digital marketing investment.
1. Define purpose and scope
What are your objectives and goals?
Let's define your target audience
What is a comfortable budget, and what can you expect for it?
Tell us about digital marketing challenges you've had
We'll clearly describe what we will provide
2. Examine and optimize your website
Think of your website as the hub of your online marketing strategy. Everythings starts, and leads back to, there.
Evaluate user experience
Initial SEO analysis
Does your website reflect your business personality?
Is your website mobile-responsive
Are updates easy to publish?
3. Drive more traffic, and leads
We'll explore and discuss with you comprehensive options, including:
Content marketing / blogs and articles
Refining and improving SEO over time
Social Media Marketing
Search and display advertising
4. Convert leads to customers
Define clear conversion objectives
Develop intuitive landing pages with clear calls to action
Proactice A/B testing
Present user-friendly forms
5.. Analyze, report, refine
Analytics and traffic statistis reporting
Advertising costs and conversion rates
Emails to existing clients and prospects
Organic content effectiveness
Social media growth, engagement and reach
Recommended next steps based on analysis